OLN Tour de France Sweepstakes

The Goal
Drive local advertising revenue, cross-channel support and consumer tune-in for the Tour de France cycling event.

The Execution
A grand prize trip for two to France with a VIP cycling tour in the Alps, broadcast spots, custom microsite, retail window clings and countercards created buzz and interest. Consumers were offered free 28-ounce sports bottles at retail that served as both a valuable premium and the game piece.

An Instant Win enhancement included TREK 1500 bikes for consumers while affiliates that participated in the promotion and fulfilled broadcast spot commitments received TREK 1000 bikes.

Marlin handled all concepting, creative, gameplay, sell-in materials, affiliate teaser mailings, affiliate system fulfillment, website development, entry data collection, official rules, vendor partnerships, winner eligibility, notification and fulfillment.

Results Recap
The Agency gained over $4.8 million in media value and nearly 77,000 local spots, securing OLN as the host network of the Tour de France.