The
Goal
Develop a B2B incentive program that supports the network’s
business objectives among key customers.
The Execution
Marlin developed an innovative incentive/loyalty promotion
for A&E’s affiliates. This promotion rewarded
participants for increasing awareness of the networks, revenue
generation, and for successfully promoting the value of
the network. A list of specific marketing tasks and activities
was sent to the affiliates on a monthly basis. Prizes were
awarded upon completion of requested activities. A tiered
prize structure of unique branded merchandise with incentives
for participating managers was provided.
Results
The program increased motivation, loyalty, and participation
among key affiliates at unprecedented levels.
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