A&E Powercard

The Goal
Increase local ad sales opportunities for A&E within new advertising categories.

The Execution
Marlin developed the Powercard for three of the most prominent cable MSOs: Century, Comcast, and Cablevision. Instant scratch-n-win cards were distributed to participating retailers in each market. Every scratch-off box revealed $10, $20, or $50 off any purchase in store. Participating retailers were reimbursed by Marlin, and provided a handling fee incentive and an opportunity to win $5,000 for participation.

Results Recap
Marlin received a 30% return via 22 different retailers. This game drove in-store traffic, guaranteed in-store and local winners, and attracted a greater share of local media spending for participating cable operators.