When Bollinger Champagne needed an agency to create value out of 10 years of product placements in James Bond movies, it turned to Marlin to drive consumer awareness, develop joint promotional opportunities with the studio and positively influence bartenders, sommeliers and nightlife influencers. Marlin produced two exclusive pre-screenings of “Casino Royale” and a theatrical pre-feature that showcased all product placements to further reinforce the longest-running brand marketing partnership in film history. Promotion support included website integrations, posters, window displays, merchandising support, magazine tie-ins, microsites, and holiday pouring events.