Clorox’s Art Sponsorship

The Goal
Develop an integrated promotional program in the arts.

The Execution
Marlin developed a fully integrated arts sponsorship for the Clorox Company on Ovation: The Arts Network. The sponsorship included promotion in program guides, The New York Times co-branding, backstage passes to performances, and VIP ticket privileges to major performances.

Results
Increased brand awareness and an association to the cultural and performing arts.