The
Goal
Develop an integrated promotional program in the arts.
The Execution
Marlin developed a fully integrated arts sponsorship for
the Clorox Company on Ovation: The Arts Network. The sponsorship
included promotion in program guides, The New York Times
co-branding, backstage passes to performances, and VIP ticket
privileges to major performances.
Results
Increased brand awareness and an association to the cultural
and performing arts.
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