The Goal
Drive strong opening day receipts for Damon Wayons’ Mo’ Money.

The Execution
Interactive voice response and write-in entries were used by Marlin in this on-air promotion for Columbia Pictures. A winner and a guest had the opportunity to attend a premiere and be given $10,000 in cash ... the catch being that they only had 10 hours to spend it!

Results Recap
Promotion generated word-of-mouth buzz prior to opening weekend.