The Goal
Comedy Central required an original, brand-building tour that could be routed to various sites, generate press coverage, entice consumer interaction, and still be fun and irreverent for consumers.

The Execution
The tour was routed to 10 major cities where our tour manager and event staffers were more than happy to strap the willing into a 48” steel bowling ball. Participants were bowled down the larger-than-life bowling alley into five-foot bowling pins. Electronic scoring, prizes, sponsorships, trophies, and those ugly polyester bowling shirts made the tour a success with the network’s audience, cable operators, and national ad sales.

Results Recap
The event increased awareness of Comedy Central, received heavy press coverage, and boosted subscriber acquisition and local ad sales.