The History Channel Trade Campaign

The Goal
Develop creative campaign strategies and trade ad executions that reinforce The History Channel's "Men Get It" theme and help reposition the network as a one-stop shop for advertisers to reach the male demographic.

The Execution
Marlin captured the tonality and attitude of the network—proud, aggressive, inspiring, contemporary and dramatic—via several print executions and an online banner campaign.

Results Recap
Top placement of The History Channel's trade campaign was secured in each of the primary media trades.