The Goal
Enhance NCC's marketing efforts and re-brand the company to ensure that its customers, senior agency executives and advertisers are getting the right NCC message.

The Execution
Marlin conducted qualitative research via an online questionnaire and one-on-one telephone interviews to determine the effectiveness of their current message. The agency developed a new corporate theme, created and printed corporate brochures, designed premiums, developed modular sales and trend kits, and formulated a new media plan. Marlin also designed on-line banner ads, a print trade ad campaign, flash-based sales presentations, a direct mail campaign, conference sponsorships, premiums, and a sweepstakes promotion.

Results Recap
Increased awareness and effectiveness of all marketing communications.