Raynal TAO

The Goal
Create consumer awareness, trial and a positive brand image for Raynal’s newly-launched TAO liqueur among multicultural consumers.

The Execution
Marlin utilized its Brand Ambassador program to staff and manage 260 promotional events over a four-month period in key bars, lounges, and clubs.

Chosen specifically for their interpersonal and communication skills, over 100 Brand Ambassadors were trained in enticing consumers in targeted “hot spots” to sample TAO and were explicitly versed on the product’s selling features.

Our field staff spent 2.5 hours on-premise approaching patrons, distributing drink tickets and premiums, and eliciting product feedback. Detailed reporting, including same night event reporting and monthly recaps, were provided.

Results Recap
Marlin built an enthusiastic fan base by introducing over 50,000 people to the brand and converting over 18,000 people into TAO consumers. Our campaign defined TAO’s most receptive audience, allowing Raynal to refine future promotional efforts.