The Goal
To provide overall agency management and related services for a national on-air sweepstakes to build and win a dream home.

The Execution
Marlin negotiated and purchased the dream house property, hired an experienced architect, contractor and designers, and supervised construction of a house worth over $1 million. The agency worked with the network’s new media department on various on-line elements and secured marketing partnerships with brands like Pottery Barn, Sears, and Avanza. Marlin handled all sweepstakes administration, rules, compliance, bonding, winner selection, and prize fulfillment.

Results Recap
The She-House Sweepstakes increased tune-in to the WE: Women’s Entertainment network all summer long, raised awareness of the WE brand, and provided opportunities for ad sales.