The Goal
Develop a unique summer sampling concept that would drive trial and awareness of Good Humor Ice Cream.

The Execution
It was a hot Thursday afternoon and ad agency executives had been working through lunch. With the support of Comedy Central, an old-style ice cream vendor in traditional whites complete with a “hawking box” and bell walked off the elevator and down the halls of offices throughout New York City offering “Good Humor” from Comedy Central.

Results Recap
In a two-day period over 8,000 samples were distributed, further building awareness and sales for Good Humor Ice Cream.