The
Goal
Develop a unique summer sampling concept that would drive
trial and awareness of Good Humor Ice Cream.
The Execution
It was a hot Thursday afternoon and ad agency executives
had been working through lunch. With the support of Comedy
Central, an old-style ice cream vendor in traditional whites
complete with a “hawking box” and bell walked
off the elevator and down the halls of offices throughout
New York City offering “Good Humor” from Comedy
Central.
Results Recap
In a two-day period over 8,000 samples were distributed,
further building awareness and sales for Good Humor Ice
Cream.
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