The
Goal
Develop and launch a concept to thank and acknowledge key
clients, affiliates, and supporters.
The Execution
Those who supported the launch of this basic cable network
received a historic newspaper in a personalized leather
presentation case holding the actual newspaper on the day
he or she was born. Marlin identified the date of birth
among the industry’s movers and shakers and found
genuine newspapers printed on their birth date.
Results Recap
Recipients were greatly moved and the promotion captured
the creative personality of the network—leaving a
very strong and lasting impression.
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