MasterCard’s “Bio-Trivia Challenge”

Goal
Drive awareness of Gold MasterCard.

The Execution
Marlin developed the “MasterCard Trivia Challenge” and Gold MasterCard provided the first 1,000 contestants who answered a series of on-air trivia questions an opportunity to become eligible for an exciting all-expense-paid “Billionaires’ Weekend Getaway” and $5,000 in cash. Other prizes included autographed posters and memorabilia directly related to the trivia questions.

Results Recap
Increased brand awareness of Gold MasterCard.