The Goal
Develop concepts for a turn-key promotional tour that local advertisers and network affiliates could set up and facilitate.

The Execution
Marlin created a unique “Pitch-A-Tent” promotional concept/package including an MTV-branded tent, an MTV denim baseball cap, and a Beavis and Butthead “Work Sucks” video. The promotional kit provided retailers and cable systems tie-in opportunities via taggable promo spots and sweepstakes.

Results Recap
The promotion secured valuable cross-promotional support, local retail participation, and brand building opportunities for cable systems.