The
Goal
Drive word-of-mouth buzz for the studio’s slate of
12 film premieres.
The Execution
Marlin developed various watch & win sweepstakes tied
to the films and a :60 vignette campaign, “Inside
Scoop.” Winners would visit the set at Paramount Studios,
as well as a chance to win to become a walk-on in an upcoming
film. The lucky winner was accompanied by a guest and flown
to California for this all-expense paid fantasy.
Results Recap
Significant levels of media support were attributed to the
promotion
|