The Goal
To facilitate awareness, trial, and conversion for Rold Gold’s Pretzels among its target audience of active young adults, aged 12 to 34.

The Execution
1.5 million samples of pretzels were distributed to Rold Gold’s target audience in the top 10 US cities. This brand received a creative on-site presence for Comedy Central’s Human Bowling Tour.

Results Recap
Our on-target, cost-efficient, and very creative sampling program created trial and awareness for Rold Gold pretzels, converting pretzel fans into purchasers.