The
Goal
Develop an effective cross-promotion sponsorship with a
leading pay TV service.
The Execution
Marlin developed, planned, and successfully implemented
highly-effective national FSI strategies and direct-mail
promotions for Showtime’s premiere of The Teenage
Mutant Ninja Turtles. Marlin created a unique full-page
print promotion and secured a valuable tie-in with the Ralston
Purina Company, while supporting Showtime’s retention
marketing efforts.
Results
A national FSI and direct-mail program enhanced consumer
awareness.
|