Showtime’s Teenage Mutant Ninja Turtles Premiere Promotion

The Goal
Develop an effective cross-promotion sponsorship with a leading pay TV service.

The Execution
Marlin developed, planned, and successfully implemented highly-effective national FSI strategies and direct-mail promotions for Showtime’s premiere of The Teenage Mutant Ninja Turtles. Marlin created a unique full-page print promotion and secured a valuable tie-in with the Ralston Purina Company, while supporting Showtime’s retention marketing efforts.

Results
A national FSI and direct-mail program enhanced consumer awareness.