The Goal
Video Jukebox Network (The Box) was introduced as the first interactive music television network.

The Execution
Marlin provided essential launch services in the areas of brand and product positioning, strategic marketing, and advertiser sponsorships.

Results Recap
Marlin’s plan generated approximately 5.0 million dollars in ad sales and secured relationships with major advertisers such as Proctor & Gamble, RJR Nabisco, Warner Lambert, Levis Strauss, and Nintendo.