The
Goal
To bolster public awareness and participation in VH1’s
award-winning Save the Music cause initiative.
The Execution
Marlin was responsible for generating school participation,
concept sell-in, and for launching the campaign utilizing
creative sell-in materials, various turn-key marketing programs,
and sponsorships.
VH1’s Save the Music was designed to raise funds for
music education in public schools and national awareness
about the crucial role music plays in educating our country’s
children. Former President Clinton, Colin Powell, and former
New York City Mayor Rudolph Guiliani, among others, endorsed
Save the Music.
Results Recap
The program has received a special Emmy, a Peabody Award,
and the top annual award from the Cable Television Public
Affairs Association.
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