The
Goal
Launch the first fully interactive television network and
shopping destination utilizing a virtual mall.
The Execution
Marlin was responsible for strategic marketing partnerships
and sponsorship development for the launch of this interactive
television venture for the largest Regional Bell Operating
Company (RBOC), US West.
Results Recap
Marlin and Interactive Video Enterprise, a US West company,
developed the first truly interactive shopping, entertainment,
and transactional network.
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