Work It Out!

After School Program Gives Students
Opportunity to Work It Out!

In Spring 2005, Work It Out! successfully launched a beta test in New York City as a collaboration between The After-School Corporation (TASC), Bally Total Fitness, and Marlin Entertainment. Available to 25 students at 10 New York City high schools, the program ran for 8 weeks.

Designed by Marlin Entertainment, Work It Out! channels the after-school energy of middle and high school students into a free, groundbreaking, nationally branded fitness program at America’s leading health clubs. The key to this program is the match between the student’s “at risk” hours and the health club industry's “off-peak” hours of 2:30-5:00PM.

Work IT Out! provides a positive environment “outside” of the school utilizing a contemporary, irreverent MTV marketing approach. The program promotes healthy lifestyles while simultaneously improving self esteem and creating a positive peer group influence.

Work It Out! promotes exercise as the primary way to combat youth obesity while laying the foundation for a lifetime of healthy living. It improves students’ self-esteem and develops a positive peer group influence. Additionally it provides a healthy alternative to other, potentially unhealthy after-school activities.

The goals are simple:
In addition to two free workouts a week, the students participate in one in-school period of Work It Out! Curriculum. Curriculum topics range from workout goals to healthy eating habits.

After success with the pilot program, plans have begun for the Spring 2006 renewal in New York. Future plans are to expand the program nationally.

Click Here to Read the
Work It Out! Press Release