The Goal
Market and develop sponsorships and advertiser relations for Zing, a real-time interactive television system that allowed viewers to become actively involved with their favorite network programs.

The Execution
Marlin was retained to develop and market Zing’s interactive television system to corporate America. Zing’s partners and investors included Tele-Communications, Inc., Comcast Corporation, Continental Cablevision Corporation, NewsChannels Corporation, and Landmark Communications, Inc.

Results Recap
Early prototypes were successfully presented to all leading advertisers.